Are your customers lost?
Simply put, educated customers are loyal customers. Your product may be the best in its class, but if your customers don't know how to use it then they won't share your enthusiasm, nor are they likely to buy from you again.
A proper user guide serves two purposes for two distinct audiences. There are those who read the entire guide to get an overall understanding of how your product works and what it can do. Then there are those who only turn to the guide when they are lost or in trouble. Do your guides address both readers?
Your user guides are a direct channel to your customers. Within those few pages, they will determine if your product meets their needs and expectations. In this economy, it is critical to retain your market share, and we have worked with numerous companies in numerous sectors to make sure their guides elevate their customers into satisfied users. Some of our clients even use their user guides as sales tools.
Give your products the guide it deserves. Contact us to find out how we can help.
Proven Success: RBC Dominion Securities
Advisors and associates at RBC use various applications in their day-to-day operations. The ease with which they can access and apply information to their portfolio building makes a big difference in dollars and cents. Carrying out the supportive functions of their job needed to be made easier and quicker. RBC Dominion Securities hired ClicKnowledge to revise their entire collection of Business Application user guides and create an online help system. Feedback from the users and management has been overwhelmingly positive, to the extent that ClicKnowledge is now an internal partner for RBC DS training and documentation initiatives.
Proven Success: PolicyMedical
Like ClicKnowledge, PolicyMedical is a Toronto-based company with clients all across North America. They had just upgraded their flagship product, and with it, they required an upgrade to their support and training materials. By employing a single-sourcing solution, ClicKnowledge was able to create three user guides and two training packages in less than three weeks. Single-sourcing also means that future upgrades across all documents are done effortlessly just once.